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Friday, September 21 • 2:15pm - 3:15pm
Real Metrics: Grow and Manage Your Numbers

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What if you don't have a Google Analytics jockey on staff to help understand the data? Which metrics are really the ones to look at to make decisions about your site? In this hands-on, real-case workshop, trainers for both the Knight Community Information Challenge and the Knight Digital Media Center at Annenberg School of Journalism/USC will teach you how to use Google Analytics to build a 12-month growth plan, work with metrics to focus your content and manage and evaluate your referral traffic.

avatar for Kwan Booth

Kwan Booth

Co-Founder, Senior Community Manager, Oakland Local
avatar for Susan  Mernit

Susan Mernit

Founder, Oakland Local

Friday September 21, 2012 2:15pm - 3:15pm
Bayview AB 5 Embarcadero Center, San Francisco, CA

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