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Thursday, September 20 • 1:00pm - 5:00pm
J-Lab's News Entrepreneuring 4.0

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For the fourth year in a row, J-Lab: The Institute for Interactive Journalism, presents a half-day of conference workshops that focus on the specific challenges confronting entrepreneurial news start-ups. Sessions will examine the nitty-gritty of how to sell ads, audience-engagement strategies, collaboration models and university-news entrepreneurship models.


Member price: $50
Non-member price: $60


The Art of the Close
1 - 2:00 p.m.
Bayview A

Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal. But more and more news entrepreneurs are developing strategies and getting coaching in how to do it.

Engaging Audiences
2:00 - 2:40 p.m.
Bayview A

Just because you build it doesn’t mean they will come. A new J-Lab/McCormick Foundation survey finds that online news start-ups can use social media tools to distribute content, market their sites and track users. But most say they can’t lasso data to track whether they are turning users into supporters who will help their sites survive. A discussion of the four strata of engagement and successful engagement strategies.

Collaboration vs. Competition
3 - 3:45 p.m.
Bayview A

When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing. With new results from nine Knight/J-lab funded Networked Journalism projects and copies of the report.

The Rise of the University News Startups
3:45 - 4:30 p.m.
Bayview A

J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.

Entrepreneurial Pop-Ups
4:30 - 5:15 p.m.
Bayview A

Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.

avatar for Gaby Brink

Gaby Brink

Founder and Executive Creative Director, Tomorrow Partners, creator of Sparkwi.se
avatar for Marc Cooper

Marc Cooper

Founder, Neon Tommy, USC-Annenberg
avatar for Debbie Galant

Debbie Galant

Founder, Baristanet, and Director New Media Initiatives, Montclair State.
avatar for Helene Goupil

Helene Goupil

Editor, Mission Local, UC-Berkeley
avatar for Ben Ilfeld

Ben Ilfeld

COO, Sacramento Press, and Founder, AdGlue
avatar for Bruce Koon

Bruce Koon

News Director, KQED
avatar for Susan  Mernit

Susan Mernit

Founder, Oakland Local
avatar for Howard Owens

Howard Owens

Founder, The Batavian
avatar for Bob Payne

Bob Payne

Editor, Partnerships & Audience Engagement, Seattle Times
avatar for Erin Polgreen

Erin Polgreen

Founder, Symbolia Magazine
avatar for Jan Schaffer

Jan Schaffer

Executive Director, J-Lab

Thursday September 20, 2012 1:00pm - 5:00pm PDT
Bayview A 5 Embarcadero Center, San Francisco, CA

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