ONA12 has ended
Back To Schedule
Thursday, September 20 • 2:00pm - 2:40pm
Engaging Audiences

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

View the session page.

Just because you build it doesn’t mean they will come. A new J-Lab/McCormick Foundation survey finds that online news start-ups can use social media tools to distribute content, market their sites and track users. But most say they can’t lasso data to track whether they are turning users into supporters who will help their sites survive. Prepare for a discussion of the four strata of engagement and successful engagement strategies, as well as a metrics presentation from Sparkwi.se.


(This session is a part of J-Lab's News Entrepreneuring 4.0. See the full schedule here.)

avatar for Gaby Brink

Gaby Brink

Founder and Executive Creative Director, Tomorrow Partners, creator of Sparkwi.se
avatar for Erin Polgreen

Erin Polgreen

Founder, Symbolia Magazine
avatar for Jan Schaffer

Jan Schaffer

Executive Director, J-Lab

Thursday September 20, 2012 2:00pm - 2:40pm PDT
Bayview A 5 Embarcadero Center, San Francisco, CA

Attendees (0)