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Saturday, September 22 • 11:30am - 12:30pm
Unconference Session: Is Tumblr the Next Time, Inc?

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Once upon a time, the jobs in journalism were all at what we would consider traditional outlets — Time, Newsweek, ABC News, the Washington Post, etc. But these days, journalists who’ve had their pick of those publications are flocking to tech companies like Tumblr, Facebook and Twitter to create stories — content that competes, in breadth and scope, with the highest-caliber traditional publications. As print suffers a slow and painful decline, it’s not just the web that’s changing journalism as we know it — it’s tech companies like Tumblr and Facebook who are launching what could be the new new media movement. But what does this mean for the future of traditional journalistic outlets? Can a journalist remain objective when she’s employed by a company? Are journalists’ future homes in places that aren’t primarily about journalism, and should it be?


Jessica Bennett, Executive Editor, Tumblr
Xana O’Neill, Managing Editor, WNYC.org
Allie Townsend, editor at Facebook


Saturday September 22, 2012 11:30am - 12:30pm PDT
Garden Room AB 5 Embarcadero Center, San Francisco, CA

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