This session will provide a high level overview of headline testing in the digital newsroom, including:
- How do you go about implementing a headline testing solution?
- What type of news destination should adopt a headline testing strategy?
- How do both the journalist and editor benefit from headline testing?
- What are the outcomes that you should expect from investing in headline testing?
Dennis R. Mortensen, founder and CEO of Visual Revenue Inc., will lead this unconference. He also sits on the Board of the Digital Analytics Association.