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Friday, September 21 • 11:30am - 12:30pm
Have an Impact. Then Measure It

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Measuring your audience is one thing. Measuring your impact as a journalist is definitely another. Modern technology enables better quantitative and analytical tools, conceivably offering better ways to evaluate the results of journalism. But it’s possible to devise a way to more concretely — albeit still imperfectly — define what impact means. We could borrow from, use, adapt or learn from science, baseball, non-profits, social entrepreneurship, even car manufacturer websites and pharmaceutical drug trials.

avatar for Wendy Levy

Wendy Levy

Director, New Arts Axis
avatar for Greg Linch

Greg Linch

Producer, Washington Post

Friday September 21, 2012 11:30am - 12:30pm PDT
Bayview AB 5 Embarcadero Center, San Francisco, CA
  General Session, Track 4

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