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Saturday, September 22 • 2:15pm - 3:15pm
Design Is How It Works

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"It's not just what it looks and feels like. Design is how it works." -- Steve Jobs. Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.

avatar for David Wright

David Wright

Director, Design, NPR

Saturday September 22, 2012 2:15pm - 3:15pm
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

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