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Friday, September 21 • 3:30pm - 4:30pm
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You're already on Twitter and Facebook, and Pinterest is calling your name, but how many more social platforms can you handle? How can you gain an "early mover" advantage on the most promising platforms and ignore the rest? Our panelists demonstrate effective strategies for quickly experimenting with new social platforms with a minimal time investment. See real-life examples of experiments that worked -- and others that didn't. Learn how to use social analytics to evaluate and predict the value of emerging social platforms, and know when and how to call it quits when one doesn't deliver.

avatar for Farai Chideya

Farai Chideya

Professor, Arthur L. Carter Journalism Institute, New York University
avatar for Stephanie Clary

Stephanie Clary

Senior Editor, Breaking News / NBC News Digital
avatar for Phoebe  Connelly

Phoebe Connelly

Senior Editor, Yahoo! News

Friday September 21, 2012 3:30pm - 4:30pm PDT
Bayview AB 5 Embarcadero Center, San Francisco, CA
  General Session, Track 2

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