Most importantly, how do we make sure that, when giving people multiple entry points to a story so they can make their own discoveries, they still get something out of it? How do we provide guidance through storytelling without creating an absolute monarchy?
It’s a problem I wrestle with every day, and I’m willing to bet I’m not the only one. This is a question that affects the very core of how we do our jobs, today, next week and in decades to come.
Thinking about these kinds of issues in one’s dreams can’t be healthy. But if we talk it through and work together, maybe we’ll all sleep a bit better at night. And even change the industry while we’re at it.
Michelle Minkoff is part of AP’s Interactives department.