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Friday, September 21 • 6:00pm - 7:00pm
Friday Night Networking Keynote: NASA's JPL Social Team Members

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NASA's Jet Propulsion Laboratory leads the $2.5 billion Mars Science Laboratory mission, which dropped the 1-ton Curiosity rover on the Red Planet's surface Aug. 5. It's an institution of 5,000 people studying theories and science often too complicated to pronounce, making it all the more impressive that its inventive social media team managed to explode the Internet, building 1.1 million Twitter followers for the mission. Join us for a conversation with team members to see how they crafted a personality for their brands — plus some cool memes and videos from landing night.


Presenters
avatar for Veronica McGregor

Veronica McGregor

News and Social Media Manager, NASA Jet Propulsion Laboratory
avatar for Stephanie L. Smith

Stephanie L. Smith

Social Media Specialist, NASA Jet Propulsion Laboratory


Friday September 21, 2012 6:00pm - 7:00pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

Attendees (248)