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Thursday, September 20
 

7:30am

Registration

View the session page.

Pick up your badge for the on-site Thursday workshops and the Career Summit & Job Fair. You can also go ahead and grab your general pass for ONA12 and the conference mobile app while you're there. Note: For any off-site events, head straight to that location to register. Registration desk sponsored by Agence France-Presse.

 


Thursday September 20, 2012 7:30am - 7:30pm
Regency A 5 Embarcadero Center, San Francisco, CA

8:00am

Help Desk

View the session page.

Have a question? Head to the help desk, near registration. Or send questions to the @ONAConf Twitter account using the #ONA12 #helpdesk hashtag.


Thursday September 20, 2012 8:00am - 7:00pm
Regency A 5 Embarcadero Center, San Francisco, CA

9:00am

Agile Product Design and Project Management

View the session page.

It’s becoming one of the most important skills in a modern newsroom. This session will teach attendees an agile-inspired, iterative-driven project management style. From idea to scoping to scheduling to execution, you’ll walk away with the skills to effectively develop most projects. This workshop is suitable for managers, web producers and anyone who works on short- or long-term projects.


Member price: $50

Non-member price: $60


Presenters
avatar for Valentina Powers

Valentina Powers

Director of Digital Operations, WNYC
avatar for Brian Young

Brian Young

Digital Project Manager, New York Public Radio


Thursday September 20, 2012 9:00am - 12:00pm
Seacliff A 5 Embarcadero Center, San Francisco, CA

9:00am

Intro to Data Viz

View the session page.

Telling stories with online maps and charts is easier, technically, than it's ever been. We'll show you how, and give you the power to make your own. We'll also help you wield that power responsibly -- even to the point of knowing when *not* to make a map.

 

Member price: $50

Non-member price: $60

 


Presenters
avatar for John Keefe

John Keefe

Senior Editor, Data News, WNYC


Thursday September 20, 2012 9:00am - 12:00pm
Seacliff C

9:00am

Intro to Design Thinking

View the session page.

"Human-Centered Design" isn't just about making good web pages, it's a way of conceptualizing stories, projects and even your workspace. Toss in concepts of "show don't tell," "rapid prototyping" and "radical collaboration" and you've got Silicon Valley-style innovation jumpstarting your editorial and production process. This session will be led by staff of Stanford's world-renowned Hasso M. Plattner Institute of Design -- commonly called the d.school -- and journalists who have trained there and will be a crash course in ideas and real-world experiences you can take back to energize your team.

 

Members: $75
Non-members: $100 


Presenters
avatar for Justin Ferrell

Justin Ferrell

Fellowships Director, Stanford d.school
avatar for Andrew Haeg

Andrew Haeg

Co-Founder/Product Manager, Public Insight Network at American Public Media 
avatar for Michelle Holmes

Michelle Holmes

Editor and Media Consultant
avatar for Jigar Mehta

Jigar Mehta

 Documentary Filmmaker/Journalist


Thursday September 20, 2012 9:00am - 5:00pm
Hospitality Room 5 Embarcadero Center, San Francisco, CA

9:00am

Introduction to Practical Programming

View the session page.

Learn how to start programming, including running your first program, basic programming concepts, and writing simple routines to help you do whatever you already do (copying-pasting, downloading, analyzing social media, web-scraping, etc.), but on a much faster, more powerful scale. Don't expect to be an expert programmer after this introductory course, but you'll walk away with a better idea of how programming can help you with daily tasks.

 

Member price: $100 
Non-member price: $125

 


Presenters
avatar for Niran Babalola

Niran Babalola

Founder, MetroRead
avatar for Dan Nguyen

Dan Nguyen

News App Developer, ProPublica
avatar for Jeremy Singer-Vine

Jeremy Singer-Vine

Reporter/Programmer, Wall Street Journal


Thursday September 20, 2012 9:00am - 5:00pm
Seacliff D 5 Embarcadero Center, San Francisco, CA

9:00am

Hacks/Hackers Hacking @ ONA12

View the session page.

Meet new people, make new friends and work on those projects you've been thinking about at the third annual Hacks/Hackers Hacking @ ONA at Storify headquarters in SoMa. What we produce together at the hack day will help shape the future of news and civic information. Hacks/Hackers will provide food, snacks and beverages from local establishments to keep you going as you collaborate and prototype your ideas.

Attendees are on their own for transporation to and from the event. Don't miss out! Register now.

 

Member price: $30
Non-member price: $30


Thursday September 20, 2012 9:00am - 6:00pm
Storify 149 9th Street #404, San Francisco, CA

9:15am

Law School for Digital Journalists

View the session page.

A full day of practical training, taught by leading experts on digital media law, presented in conjunction with the UNC Center for Media Law & Policy, the Stanford Law School Center for Internet & Society and the UC Berkeley Graduate School of Journalism. This is a course, not a series of panels. Classes will cover the full range of legal issues that impact the professional lives of digital journalists: copyright, newsroom law, international media law, access and FOIA, and the legal issues involved in launching and running a digital news operation. The day will conclude with a plenary session dedicated to discussing how freedom of speech and freedom of the press are changing in a digital world. Lunch is also included.

 

Member price: $75 
Non-member price: $100

The day starts with a welcome at 9:15 a.m. Classes and instructors include:


9:30-10:45 a.m.
Copyright Law

Explore what copyright protects, and learn about: the rights of copyright holders; the definition of “fair use”; key elements of freelance agreements; how to license your content for publication and acquire the right to use the content of others; Creative Commons licenses; and protection for service providers against liability for infringing content posted by users.

Jon Hart, Partner, Dow Lohnes, Washington, DC and General Counsel, Online News Association
Eric Lieberman, Vice President and Counsel, The Washington Post
 

11 a.m-12:15 p.m.
Launching a News Business

Follow the issues that start-up media ventures face, from concept to operation, including: naming a business; deciding between operating as a for-profit or non-profit, including the relevant tax issues; obtaining liability and media insurance; selecting a corporate form for a for-profit, including corporations and LLCs; issues in funding non-profits, including advertising, sales, and underwriting/sponsorships; and dealing with unrelated business income.
Corinne Antley, Partner, Dow Lohnes, Washington, DC
Neil Budde, CEO of Philadelphia Public Information Network
Kevin Davis, CEO, Investigative News Network
 

International (Class will run again at 2:45-4 p.m.), Garden Room AB
Managing your international legal risks: UK libel reforms; EU Right to be Forgotten; jurisdiction; and enforcement of foreign judgments.
Mark Stephens, CBE, Partner, Finers Stephens Innocent, London
Stuart Karle, Chief Operating Officer, News, Thomson Reuters
 

12:15-1:15 p.m.
Lunch with Mark Fiore, Pulitzer Prize-Winning Political Animator

Mark, who the Wall Street Journal has called “the undisputed guru of the form,” creates animated political cartoons in San Francisco, where his work has been featured on the San Francisco Chronicle’s website, SFGate.com, for more than 10 years. Mark will show us some of his work and talk about his craft. Come armed with questions.


1:15-2:30 p.m.
Newsroom Law

Learn the risks associated with publication and newsgathering, including libel, privacy, newsgathering torts, subpoena compliance, and media liability insurance. The class will also cover legal issues associated with managing and moderating online comments and other user submissions and practicing journalism in the cloud.
David Ardia, Assistant Professor, UNC School of Law
Karlene Goller, Vice President, Legal and Deputy General Counsel, the Los Angeles Times
 

2:45-4 p.m.
Access Law

Learn about your rights of access to courts, court records and other government records, including: how to respond to courtroom closures and gag orders; use of cameras and other communications devices in the courtroom; information accessible under state and federal freedom of information laws; preparing effective FOIA requests and fighting FOIA denials.
Tom Burke, U.C. Berkeley Graduate School of Journalism, and Partner, Davis Wright Tremaine, San Francisco
David Bodney, Partner, Steptoe & Johnson, Phoenix
Mark Caramanica, Freedom of Information Director, The Reporters Committee for Freedom of the Press
 

4:15-5:30 p.m.
Running a Digital News Business

Get up to speed on branding, trademarks, and domain names; advertising compliance and substantiation; email marketing; data collection, behavioral advertising and privacy; promotions and insurance coverage.
Scott Dailard, Member, Dow Lohnes, Washington, DC
Deirdre Sullivan, Senior Counsel, The New York Times Company
 

5:30-6:45 p.m.
Plenary

High-level discussion of law and journalism: tensions in our legal system/society that have been with us since nation’s founding law embodies economic assumptions and worldviews; increasing reliance on unfair competition theories of liability; freedom of speech and freedom of the press in a digital world, and journalism in the cloud.
Moderator: Tony Falzone, Deputy General Counsel, Pinterest and Non-Resident Fellow, Stanford Law School Center for Internet & Society
Mark Stephens, Eric Lieberman, Stuart Karle, David Ardia and Pam Samuelson, Professor of Law, U.C. Berkeley, and Faculty Director, Berkeley
 


Presenters
avatar for Julie Ahrens

Julie Ahrens

Director of Copyright and Fair Use, Center for Internet and Society at Stanford Law School
avatar for Corinne Antley

Corinne Antley

Partner, Dow Lohnes
avatar for David Ardia

David Ardia

Assistant Professor, UNC School of Law
avatar for David Bodney

David Bodney

Partner, Steptoe & Johnson
avatar for Neil Budde

Neil Budde

CEO, Philadelphia Public Information Network
avatar for Tom Burke

Tom Burke

Partner, Davis Wright Tremain / U.C. Berkeley Graduate School of Journalism
MC

Mark Caramanica

Freedom of Information Director, The Reporters Committee for Freedom of the Press
avatar for Scott Dailard

Scott Dailard

Member, Dow Lohnes
avatar for Kevin Davis

Kevin Davis

CEO, Investigative News Network
avatar for Tony Falzone

Tony Falzone

Deputy General Counsel, Pinterest and Non-Resident Fellow, Stanford Law School Center for Internet & Society
avatar for Mark Fiore

Mark Fiore

Political Animator
avatar for Karlene Goller

Karlene Goller

Vice President, Legal and Deputy General Counsel, The Los Angeles Times
avatar for Jon Hart

Jon Hart

Partner, Dow Lohnes and General Counsel, Online News Association
avatar for Stuart Karle

Stuart Karle

Chief Operating Officer, News, Thomson Reuters
avatar for Eric Lieberman

Eric Lieberman

Vice President and General Counsel, The Washington Post
avatar for Pam Samuelson

Pam Samuelson

Professor of Law and Faculty Director, U.C. Berkeley
avatar for Mark Stephens, CBE

Mark Stephens, CBE

Partner, Finers Stephens Innocent
avatar for Deirdre Sullivan

Deirdre Sullivan

Senior Counsel, The New York Times Company


Thursday September 20, 2012 9:15am - 6:00pm
Grand Ballroom B, Garden Room AB 5 Embarcadero Center, San Francisco, CA

10:00am

Job Fair

View the session page.

Skilled digital journalists, meet recruiters who can make your day. ONA’s full-day Job Fair showcases novice, budding and veteran news journalists, providing one-on-one meetings with recruiters from major media and technology companies, independent news organizations and academia. Lunch is included.

 

Registration for the Job Fair includes admittance into the Career Summit.

 

Attending recruiters: American Public Media; Columbia University Graduate School of Journalism; Digital First Media; Gannett Company; NBC News Digital; NPR; Patch; Pulsepoint/AllVoices; The New York Times; The Wall Street Journal; The Washington Post; University of Nebraska; USA TODAY; USC Annenberg

 

 


Thursday September 20, 2012 10:00am - 4:30pm
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

1:00pm

Career Summit

View the session page.

With the introduction of Generation Flux, the new media marketplace has changed exponentially. These sessions will examine the progressive mentality that makes today's employees unable to accept the status quo, keeping them on a seemingly never-ending hunt for a better way of doing things -- or a new and different job. 

 

Registration for the Career Summit includes admittance into the Job Fair.

 

Introduction
1 - 1:15 p.m.
Grand Ballroom C

Jills (and a Jack) of All Trades
1:15 - 1:45 p.m.
Grand Ballroom C

Companies want people who know a little bit of everything. Jacks and Jills are all over the workplace map, gathering skills and networking like mad. How do you get into position to be one of those employees? Or should you? What do you gain or sacrifice by being “a master of none” and what do you bring to the table? Our panel will focus on the employee who works for many and is beholden to none.  

Moves Like Jagged
1:55 - 2:40 p.m.
Grand Ballroom C

Just because you build it doesn’t mean they will come. A new J-Lab/McCormick Foundation survey finds that online news start-ups can use social media tools to distribute content, market their sites and track users. But most say they can’t lasso data to track whether they are turning users into supporters who will help their sites survive. A discussion of the four strata of engagement and successful engagement strategies.

Jumping the Line
2:50 - 3:20 p.m.
Grand Ballroom C

Entrepreneuring journalists don't have to wait to be knighted by a media company to start practicing what they learned in J-school. Now they start a website and report on the subjects that matter to them. Recruiters are always looking for these potential employees, perhaps more so than recent graduates with the standard internships. Our presenters demonstrated gumption and curiosity and self-reliance, ultimately leading to positions with other news organizations.

Start, Re-Start
3:30 - 4 p.m.
Grand Ballroom C

You jumped off the good ship “stability” (or you were pushed), and decided to start up your own media or tech company or work with others on one. Hear from three people who are blending social media, storytelling and tech into (hopefully) sustainable businesses.


Presenters
avatar for Martina Castro

Martina Castro

Co-Founder & Senior Producer, Radio Ambulante
avatar for Kate Gardiner

Kate Gardiner

Founder, distill
avatar for Jenny 8 Lee

Jenny 8 Lee

Co-Founder, Plympton
avatar for Mark Luckie

Mark Luckie

Creative Content Manager, Journalism, Twitter
avatar for Michelle Minkoff

Michelle Minkoff

Interactive Producer, Associated Press
avatar for Doug Mitchell

Doug Mitchell

Consultant, Webbmedia and Project Manager, NPR
avatar for Lauren Orsini

Lauren Orsini

Reporter/Graphics Specialist, The Daily Dot
avatar for Virgil Smith

Virgil Smith

Vice President/Talent Acquisition and Diversity, Gannett Foundation
avatar for Anna Tauzin

Anna Tauzin

Manager, Digital Innovation, National Restaurant Association
avatar for Daniel Victor

Daniel Victor

Social Media Producer, The New York Times
avatar for Jon Vidar

Jon Vidar

Co-Founder & Executive Director, Tiziano Project
avatar for Sherbeam Wright

Sherbeam Wright

Co-Founder, LitHit


Thursday September 20, 2012 1:00pm - 5:00pm
Grand Ballroom C 5 Embarcadero Center, San Francisco, CA

1:00pm

Election Tools & Data

View the session page.

Election night is just around the corner -- but it's not too late to learn ways to bring election information to your audience. We'll walk through free and cheap tools you can use to provide information on where to vote, who's running and even who's winning local races on election night.

 

Member price: $50
Non-member price: $60

 


Presenters
avatar for Jesse Friedman

Jesse Friedman

Product Marketing Manager, Google
avatar for John Keefe

John Keefe

Senior Editor, Data News, WNYC


Thursday September 20, 2012 1:00pm - 5:00pm
Seacliff C

1:00pm

Intro to Mobile

View the session page.

Mobile devices have truly brought the age of "personal" to personal computing with new interfaces, personalization and interaction within the content experience. This workshop will focus on how news organizations can leverage the new technologies to embrace, optimize and innovate in the space. We'll review the current trends and research, look into the future and review how you should plan your mobile product strategies, as well as offer hands-on training for touch-focused, interactive design and create real code examples.

 

The session will be broken into three modules:


What We Know Now, What the Future is Looking Like
Mobile and tablet best practices, research and future trends

The mobile market is constantly shifting quarter to quarter. We'll review the most recent data from Nielsen, Pew, Poynter and other research organizations tracking the industry to give a clear picture of the current landscape and how growth may shape the future.


From Idea to App Store
Mobile product and strategy planning


Right now is a critical moment in time. Not simply for mobile, or web, or media,  but for information. The mobile medium satisfies very distinct needs and wants for how we interpret the world around us. Learn to identify where the trends are and deliver your idea to market.


Mobile Design, So Hot Right Now
Design and usability hands-on


From wireframes to code, learn how to sketch an idea into reality while following the guidelines of mobile design. Then learn how, and when, to break them.

 

Member price: $50
Non-member price: $60

 


Presenters
avatar for Joey Marburger

Joey Marburger

Mobile Design Director, The Washington Post


Thursday September 20, 2012 1:00pm - 5:00pm
Seacliff A 5 Embarcadero Center, San Francisco, CA

1:00pm

J-Lab's News Entrepreneuring 4.0

View the session page.

For the fourth year in a row, J-Lab: The Institute for Interactive Journalism, presents a half-day of conference workshops that focus on the specific challenges confronting entrepreneurial news start-ups. Sessions will examine the nitty-gritty of how to sell ads, audience-engagement strategies, collaboration models and university-news entrepreneurship models.

 

Member price: $50
Non-member price: $60

 


The Art of the Close
1 - 2:00 p.m.
Bayview A

Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal. But more and more news entrepreneurs are developing strategies and getting coaching in how to do it.

Engaging Audiences
2:00 - 2:40 p.m.
Bayview A

Just because you build it doesn’t mean they will come. A new J-Lab/McCormick Foundation survey finds that online news start-ups can use social media tools to distribute content, market their sites and track users. But most say they can’t lasso data to track whether they are turning users into supporters who will help their sites survive. A discussion of the four strata of engagement and successful engagement strategies.

Collaboration vs. Competition
3 - 3:45 p.m.
Bayview A

When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing. With new results from nine Knight/J-lab funded Networked Journalism projects and copies of the report.

The Rise of the University News Startups
3:45 - 4:30 p.m.
Bayview A

J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.

Entrepreneurial Pop-Ups
4:30 - 5:15 p.m.
Bayview A

Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.


Presenters
avatar for Gaby Brink

Gaby Brink

Founder and Executive Creative Director, Tomorrow Partners, creator of Sparkwi.se
avatar for Marc Cooper

Marc Cooper

Founder, Neon Tommy, USC-Annenberg
avatar for Debbie Galant

Debbie Galant

Founder, Baristanet, and Director New Media Initiatives, Montclair State.
avatar for Helene Goupil

Helene Goupil

Editor, Mission Local, UC-Berkeley
avatar for Ben Ilfeld

Ben Ilfeld

COO, Sacramento Press, and Founder, AdGlue
avatar for Bruce Koon

Bruce Koon

News Director, KQED
avatar for Susan  Mernit

Susan Mernit

Founder, Oakland Local
avatar for Howard Owens

Howard Owens

Founder, The Batavian
avatar for Bob Payne

Bob Payne

Editor, Partnerships & Audience Engagement, Seattle Times
avatar for Erin Polgreen

Erin Polgreen

Founder, Symbolia Magazine
avatar for Jan Schaffer

Jan Schaffer

Executive Director, J-Lab


Thursday September 20, 2012 1:00pm - 5:00pm
Bayview A 5 Embarcadero Center, San Francisco, CA

1:15pm

Jills (and a Jack) of All Trades

View live updates.

Companies want people who know a little bit of everything. Jacks and Jills are all over the workplace map, gathering skills and networking like mad. How do you get into position to be one of those employees? Or should you? What do you gain or sacrifice by being “a master of none” and what do you bring to the table? Our panel will focus on the employee who works for many and is beholden to none.


Presenters
avatar for Kate Gardiner

Kate Gardiner

Founder, distill
avatar for Jenny 8 Lee

Jenny 8 Lee

Co-Founder, Plympton
avatar for Doug Mitchell

Doug Mitchell

Consultant, Webbmedia and Project Manager, NPR


Thursday September 20, 2012 1:15pm - 1:45pm
Grand Ballroom C 5 Embarcadero Center, San Francisco, CA

1:15pm

The Art of the Close

View the session page.

Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal. But more and more news entrepreneurs are developing strategies and getting coaching in how to do it.

 

(This session is a part of J-Lab's News Entrepreneuring 4.0. See the full schedule here.)


Presenters
avatar for Ben Ilfeld

Ben Ilfeld

COO, Sacramento Press, and Founder, AdGlue
avatar for Susan  Mernit

Susan Mernit

Founder, Oakland Local
avatar for Howard Owens

Howard Owens

Founder, The Batavian


Thursday September 20, 2012 1:15pm - 2:00pm
Bayview A 5 Embarcadero Center, San Francisco, CA

1:55pm

Moves Like Jagged

View live updates.

Employers are seeing more and more resumes from people who have moved around a lot -- and guess what? It’s OK. Today, having a jagged resume is fine as long as you show scale. We’ll hear from people who don’t stay in one cocoon but work on projects, dropping in for a period of time and then moving on.


Presenters
avatar for Michelle Minkoff

Michelle Minkoff

Interactive Producer, Associated Press
avatar for Daniel Victor

Daniel Victor

Social Media Producer, The New York Times


Thursday September 20, 2012 1:55pm - 2:40pm
Grand Ballroom C 5 Embarcadero Center, San Francisco, CA

2:00pm

Engaging Audiences

View the session page.

Just because you build it doesn’t mean they will come. A new J-Lab/McCormick Foundation survey finds that online news start-ups can use social media tools to distribute content, market their sites and track users. But most say they can’t lasso data to track whether they are turning users into supporters who will help their sites survive. Prepare for a discussion of the four strata of engagement and successful engagement strategies, as well as a metrics presentation from Sparkwi.se.

 

(This session is a part of J-Lab's News Entrepreneuring 4.0. See the full schedule here.)


Presenters
avatar for Gaby Brink

Gaby Brink

Founder and Executive Creative Director, Tomorrow Partners, creator of Sparkwi.se
avatar for Erin Polgreen

Erin Polgreen

Founder, Symbolia Magazine
avatar for Jan Schaffer

Jan Schaffer

Executive Director, J-Lab


Thursday September 20, 2012 2:00pm - 2:40pm
Bayview A 5 Embarcadero Center, San Francisco, CA

2:50pm

Jumping the Line

View live updates.

Entrepreneuring journalists don't have to wait to be knighted by a media company to start practicing what they learned in J-school. Now they start a website and report on the subjects that matter to them. Recruiters are always looking for these potential employees, perhaps more so than recent graduates with the standard internships. Our presenters demonstrated gumption and curiosity and self-reliance, ultimately leading to positions with other news organizations.


Presenters
avatar for Mark Luckie

Mark Luckie

Creative Content Manager, Journalism, Twitter
avatar for Lauren Orsini

Lauren Orsini

Reporter/Graphics Specialist, The Daily Dot


Thursday September 20, 2012 2:50pm - 3:20pm
Grand Ballroom C 5 Embarcadero Center, San Francisco, CA

3:00pm

Collaboration vs. Competition

View the session page.

When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing. With new results from nine Knight/J-lab funded Networked Journalism projects and copies of the report.

 

(This session is a part of J-Lab's News Entrepreneuring 4.0. See the full schedule here.)


Presenters
avatar for Debbie Galant

Debbie Galant

Founder, Baristanet, and Director New Media Initiatives, Montclair State.
avatar for Bruce Koon

Bruce Koon

News Director, KQED
avatar for Bob Payne

Bob Payne

Editor, Partnerships & Audience Engagement, Seattle Times


Thursday September 20, 2012 3:00pm - 3:45pm
Bayview A 5 Embarcadero Center, San Francisco, CA

3:30pm

Start, Re-Start

View live updates.

You jumped off the good ship “stability” (or you were pushed), and decided to start up your own media or tech company or work with others on one. Hear from three people who are blending social media, storytelling and tech into (hopefully) sustainable businesses.


Presenters
avatar for Martina Castro

Martina Castro

Co-Founder & Senior Producer, Radio Ambulante
avatar for Jon Vidar

Jon Vidar

Co-Founder & Executive Director, Tiziano Project
avatar for Sherbeam Wright

Sherbeam Wright

Co-Founder, LitHit


Thursday September 20, 2012 3:30pm - 4:00pm
Grand Ballroom C 5 Embarcadero Center, San Francisco, CA

3:45pm

The Rise of University News Startups

View the session page.

J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.

 

(This session is a part of J-Lab's News Entrepreneuring 4.0. See the full schedule here.)


Presenters
avatar for Marc Cooper

Marc Cooper

Founder, Neon Tommy, USC-Annenberg
avatar for Helene Goupil

Helene Goupil

Editor, Mission Local, UC-Berkeley


Thursday September 20, 2012 3:45pm - 4:30pm
Bayview A 5 Embarcadero Center, San Francisco, CA

4:30pm

Entrepreneurial Pop-Ups

View the session page.

Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.

 

(This session is a part of J-Lab's News Entrepreneuring 4.0. See the full schedule here.)


Presenters
avatar for Gaby Brink

Gaby Brink

Founder and Executive Creative Director, Tomorrow Partners, creator of Sparkwi.se
avatar for Marc Cooper

Marc Cooper

Founder, Neon Tommy, USC-Annenberg
avatar for Debbie Galant

Debbie Galant

Founder, Baristanet, and Director New Media Initiatives, Montclair State.
avatar for Helene Goupil

Helene Goupil

Editor, Mission Local, UC-Berkeley
avatar for Bruce Koon

Bruce Koon

News Director, KQED
avatar for Susan  Mernit

Susan Mernit

Founder, Oakland Local
avatar for Howard Owens

Howard Owens

Founder, The Batavian
avatar for Bob Payne

Bob Payne

Editor, Partnerships & Audience Engagement, Seattle Times
avatar for Erin Polgreen

Erin Polgreen

Founder, Symbolia Magazine
avatar for Jan Schaffer

Jan Schaffer

Executive Director, J-Lab


Thursday September 20, 2012 4:30pm - 5:15pm
Bayview A 5 Embarcadero Center, San Francisco, CA

7:30pm

Opening Night Reception

View the session page.

A dim sum feast, drinks and the usual amazing networking. Attendance is included with your ONA12 General Pass; make sure to bring your badge. Enter Spear Street, between Mission and Howard. Sponsored by NPR and Digital First Media.


Thursday September 20, 2012 7:30pm - 9:30pm
Rincon Center 121 Spear St, San Francisco, CA
 
Friday, September 21
 

7:30am

Registration

Pick up your ONA12 general pass and then head to the sessions. Registration desk sponsored by Agence France-Presse.


Friday September 21, 2012 7:30am - 7:30pm
Regency A 5 Embarcadero Center, San Francisco, CA

8:00am

Breakfast

Grab your continental breakfast before a day of fun.


Friday September 21, 2012 8:00am - 8:45am
Atrium 5 Embarcadero Center, San Francisco, CA

8:00am

Help Desk

Have a question? Head to the help desk, near registration. Or send questions to the @ONAConf Twitter account using the #ONA12 #helpdesk hashtag.


Friday September 21, 2012 8:00am - 7:00pm
Regency A 5 Embarcadero Center, San Francisco, CA

8:45am

Friday Morning Keynote: Jose Antonio Vargas

View live updates.

Born in the Philippines, Jose immigrated to the United States at age 12. Stunning the media and political circles, Vargas wrote the essay “My Life as an Undocumented Immigrant” for the New York Times Magazine in the summer of 2011. He is the founder of Define American, a new campaign that seeks to elevate the conversation around immigration, and the author — and subject — of a June cover story in Time. For his ONA12 opener, Jose will talk about his part in the evolution of news media.


Presenters
avatar for Jose Antonio Vargas

Jose Antonio Vargas

Founder, Define American


Friday September 21, 2012 8:45am - 9:45am
Grand Ballroom 5 Embarcadero Center, San Francisco, CA

9:00am

ONA12 Exhibitors

Stop by table after table of exhibitors demoing the latest services and products in digital journalism.


Interested in an ONA12 sponsorship? Fill out this form or contact Branden Smith at branden@journalists.org.


Friday September 21, 2012 9:00am - 5:00pm
Grand Ballroom and Market Street Foyers 5 Embarcadero Center, San Francisco, CA

10:15am

An Olympian Task: A BBC Debriefing

View live updates.

Your sports coverage may not have to rise to the level of the Olympics, but the lessons can be replicable. The BBC staffer who led the implementation of its digital coverage will walk you through planning and executing 17 days of live video, mobile, highlights, results, schedules, TV listings, news, features and photos -- including navigation and interface that seamlessly moved audiences to second screens.


Presenters
avatar for Cait O'Riordan

Cait O'Riordan

Head of Product, Sport, BBC


Friday September 21, 2012 10:15am - 11:15am
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

10:15am

Anatomy of the New Journalist

View live updates.

Twenty-First Century journalists are evolving into true hyphenates: reporter-mixed media-data cruncher-developer. Hear from three stars under 30 — the MJ Bear Fellows — and six budding journalists — the AP-Google Journalism & Technology Scholars — on how they fit into the future (and present) of the industry.

 

Moderated by Andy Pergam.


Presenters
avatar for Denise Hassanzade Ajiri

Denise Hassanzade Ajiri

MJ Bear Fellow/ Web Writer, Radio Farda
avatar for Hagit Bachrach

Hagit Bachrach

MJ Bear Fellow/ Video Producer, Council for Foreign Relations
avatar for Emily Eggleston

Emily Eggleston

AP-Google Scholar
avatar for Tricia Fulks

Tricia Fulks

MJ Bear Fellow and Founding Story Director of Hollow
avatar for Reginald James

Reginald James

AP-Google Scholar
avatar for John Osborn

John Osborn

AP-Google Scholar
avatar for Andy Pergam

Andy Pergam

Director of Video, The Washington Post
avatar for Rebecca Rolfe

Rebecca Rolfe

AP-Google Scholar, GeorgiaTech
avatar for Kevin Schaul

Kevin Schaul

AP-Google Scholar and Interactive News Developer, MinnPost
avatar for Katie Zhu

Katie Zhu

AP-Google Scholar


Friday September 21, 2012 10:15am - 11:15am
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

10:15am

Mini Law School for Digital Journalists

View live updates.

In this "highlights" version of the now-famous all-day Thursday Workshop, top legal minds from across the globe share insights and tips on a range of relevant legal issues, including copyright, newsroom law, social media and key issues involved in running a digital news operation.

Moderated by David Ardia.


Presenters
avatar for David Ardia

David Ardia

Assistant Professor, UNC School of Law
avatar for Tony Falzone

Tony Falzone

Deputy General Counsel, Pinterest and Non-Resident Fellow, Stanford Law School Center for Internet & Society
avatar for Jon Hart

Jon Hart

Partner, Dow Lohnes and General Counsel, Online News Association
avatar for Eric Lieberman

Eric Lieberman

Vice President and General Counsel, The Washington Post
avatar for Mark Stephens, CBE

Mark Stephens, CBE

Partner, Finers Stephens Innocent
avatar for Deirdre Sullivan

Deirdre Sullivan

Senior Counsel, The New York Times Company


Friday September 21, 2012 10:15am - 11:15am
Bayview AB 5 Embarcadero Center, San Francisco, CA

10:15am

The Business of Collaboration

View live updates.

The rise of non-profit journalism has led to innovation in distribution and collaboration, but the jury is still out on the impact of the bottom line. Non-profits such as the Center for Investigative Reporting and ProPublica produce award-winning series in collaboration with more traditional news organizations, resulting in stronger, higher-profile investigative stories. This discussion will showcase distribution, collaboration, and business models, discuss what works and what doesn't and how to approach and work with potential media partners.


Presenters
avatar for Stephen Engelberg

Stephen Engelberg

Managing Editor, ProPublica
avatar for Meghann Farnsworth

Meghann Farnsworth

Senior Manager, Distribution and Online Engagement, Center for Investigative Reporting
avatar for Rodney Gibbs

Rodney Gibbs

Chief Innovation Officer, Texas Tribune
Politics, mobile, old movies, good gin


Friday September 21, 2012 10:15am - 11:15am
Seacliff A-D 5 Embarcadero Center, San Francisco, CA

11:30am

10 Tech Trends for 2012

View live updates.

Learn the 10 trends that are going to make a big impact in the coming year, from big data to digital identity authentication to ... women. (Yes, they're a trend!) Amy Webb returns to explain what the trends are, why they matter and highlight immediate practical use cases. Don’t be surprised if you’re chosen to help demo! As always, Amy will bring lots of never-before-seen prototypes as well as handouts and fun prizes.


Presenters
avatar for Amy Webb

Amy Webb

CEO, Webbmedia Group


Friday September 21, 2012 11:30am - 12:30pm
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

11:30am

Fast Track Video Workshop

View live updates.

What are the latest, best techniques for quick, effective video storytelling for the web? From the BBC five-shot method, to shooting sequences, to fast-production techniques and uploading, hear about the multimedia tools and tips used by journalists working as foreign correspondents and one-man bands in adverse reporting fields with little or no time or budget. You'll walk away from this workshop with work flows, checklists and tools so that anyone with an iPhone 4S, XDCAM or a RED camera can improve their video content.


Presenters
avatar for Andrew Lih

Andrew Lih

Associate Professor, USC Annenberg School of Journalism
avatar for Lam Thuy Vo

Lam Thuy Vo

Multimedia Reporter, NPR Planet Money


Friday September 21, 2012 11:30am - 12:30pm
Seacliff A-D 5 Embarcadero Center, San Francisco, CA

11:30am

Have an Impact. Then Measure It

View live updates.

Measuring your audience is one thing. Measuring your impact as a journalist is definitely another. Modern technology enables better quantitative and analytical tools, conceivably offering better ways to evaluate the results of journalism. But it’s possible to devise a way to more concretely — albeit still imperfectly — define what impact means. We could borrow from, use, adapt or learn from science, baseball, non-profits, social entrepreneurship, even car manufacturer websites and pharmaceutical drug trials.


Presenters
avatar for Wendy Levy

Wendy Levy

Director, New Arts Axis
avatar for Greg Linch

Greg Linch

Producer, Washington Post


Friday September 21, 2012 11:30am - 12:30pm
Bayview AB 5 Embarcadero Center, San Francisco, CA

11:30am

Healthy Ecosystems in Digital Newsrooms

View live updates.

Whether it's the cultural difference between Millennials and industry elders or introducing diversity into the digital newsroom, creating a healthy ecosystem is a necessary challenge. Join us for an open discussion with some of the industry's leaders on what makes for a creative balance in your newsroom and strategies for how to get there.


Presenters
avatar for Joaquin Alvarado

Joaquin Alvarado

Chief Strategy Officer, Center for Investigative Reporting
avatar for Jim Brady

Jim Brady

Editor-in-Chief, Digital First Media
avatar for Kim Bui

Kim Bui

Deputy Managing Editor, Reported.ly
P. Kim Bui is the deputy managing editor for reported.ly, a media startup on the forefront of social journalism. She specializes in web storytelling and has spearheaded breaking news initiatives for digital, print and broadcast. She’s also an instructor at the University of Southern California and co-founder of #wjchat, one of the longest running weekly Twitter chats for journalists.
avatar for Dori Maynard

Dori Maynard

President, Robert C. Maynard Institute for Journalism Education


Friday September 21, 2012 11:30am - 12:30pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

12:30pm

Grab N' Go Lunch

View the session page.

Pick up your boxed lunch before heading into the keynote.


Friday September 21, 2012 12:30pm - 1:00pm
Atrium 5 Embarcadero Center, San Francisco, CA

1:00pm

Keynote Conversation: Dick Costolo and Emily Bell

View live updates.

Join Dick Costolo, Chief Executive Officer of Twitter and Emily Bell, Professor of Professional Practice at Columbia Journalism School and Director of the Tow Center for Digital Journalism, for a luncheon conversation exploring the social media giant’s financial and cultural impact on digital media and plans for the 2012 U.S. Presidential election in November.


Presenters
avatar for Emily Bell

Emily Bell

Director, Tow Center for Digital Journalism
avatar for Dick Costolo

Dick Costolo

CEO, Twitter


Friday September 21, 2012 1:00pm - 2:00pm
Grand Ballroom 5 Embarcadero Center, San Francisco, CA

2:15pm

#NOFILTER: How Social Photography Is Changing News and Journalism

View live updates.

Should you feature a photo on a news website that's been filtered in Instagram? This discussion and demo addresses the many ways in which the rise of social photography is affecting creative expression and what place that has in news publishing and journalism. Join two popular photographers in the Instagram community as they demonstrate how to build images so you can, too.


Presenters
avatar for Richard Koci Hernandez

Richard Koci Hernandez

Assistant Professor of New Media, UC Berkeley
avatar for Claire O'Neill

Claire O'Neill

Multimedia Producer, NPR


Friday September 21, 2012 2:15pm - 3:15pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

2:15pm

Collect, Clean and Manipulate: A Data Journalism Workshop

View live updates.

You don’t need a degree in statistics or computer science to be an investigative journalist or even to do simple fact-checking. But with the increasing number of online data collection systems, tools, lingo and technologies, it helps to know where to begin and what stories you can tell. This session will help you take the first steps in understanding, finding and interpreting data and maybe even do a mash-up or two and create a visualization. You'll get a set of replicable case studies and methods to get you going and tips on when to get a developer on board. 


Presenters
avatar for Jennifer LaFleur

Jennifer LaFleur

Director, Computer-Assisted Reporting, ProPublica


Friday September 21, 2012 2:15pm - 3:15pm
Seacliff A-D 5 Embarcadero Center, San Francisco, CA

2:15pm

Drones for Journalism

View live updates.

Think drones are a distant future tech? Think again. The technology behind small autonomous aerial vehicles is advancing so fast and coming down in price so quickly that an entire group of DIYers now can program planes to fly routes all by themselves. Congress will open the skies to drones by 2015 and industries from agronomy to law enforcement to golf course managers are taking notice. The possibilities for journalism via drones are huge. But plentiful drones open all kinds of ethical and legal questions for journalists. This panel will cover the tech, the reality of what journalists can or will be able to do with a drone and what this all means for privacy, ethics and the law.


Presenters
avatar for Ben Kreimer

Ben Kreimer

Student Researcher, University of Nebraska-Lincoln's Drone Journalism Lab
avatar for Matt Waite

Matt Waite

Journalism Professor, University of Nebraska-Lincoln


Friday September 21, 2012 2:15pm - 3:15pm
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

2:15pm

Real Metrics: Grow and Manage Your Numbers

View live updates.

What if you don't have a Google Analytics jockey on staff to help understand the data? Which metrics are really the ones to look at to make decisions about your site? In this hands-on, real-case workshop, trainers for both the Knight Community Information Challenge and the Knight Digital Media Center at Annenberg School of Journalism/USC will teach you how to use Google Analytics to build a 12-month growth plan, work with metrics to focus your content and manage and evaluate your referral traffic.


Presenters
avatar for Kwan Booth

Kwan Booth

Co-Founder, Senior Community Manager, Oakland Local
avatar for Susan  Mernit

Susan Mernit

Founder, Oakland Local


Friday September 21, 2012 2:15pm - 3:15pm
Bayview AB 5 Embarcadero Center, San Francisco, CA

3:30pm

Blow Up the Funny Pages: Why Comics Make for Powerful Journalism

View live updates.

Illustrated journalism is sharp, shareable, and interactive, offering a highly engaging and immersive news experience to users. Yet few news organizations have built the editorial strategies necessary to quickly incorporate comics, illustrations and easy-to-parse infographics into their coverage. This panel will offer case studies, frank advice, and an extensive Q&A with leading practitioners in the illustrated journalism space. Key takeaways for attendees will include strategies for integrating illustrated journalism into the news cycle, what stories lend themselves best, how to effectively measure audience engagement, and how to integrate illustration with multimedia elements.


Presenters
avatar for Dan Archer

Dan Archer

Comics Journalist, Archcomix
avatar for Susie  Cagle

Susie Cagle

Graphic Journalist
avatar for Wendy  MacNaughton

Wendy MacNaughton

Illustrator
avatar for Erin Polgreen

Erin Polgreen

Founder, Symbolia Magazine


Friday September 21, 2012 3:30pm - 4:30pm
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

3:30pm

Extreme Revenue Makeover

View live updates.

What happens when a journalist tries to make money? Often it's not pretty. But there are success stories, models and methods that can be replicated. This expert panel knows them and will share the best ideas and tactics for growing revenue at any content-based company, from major media corporation to hyperlocal blog.


Presenters
avatar for Mark  Briggs

Mark Briggs

Director of Digital Media, KING Broadcasting Co.
avatar for Mike Orren

Mike Orren

President, Speakeasy
avatar for Elizabeth Osder

Elizabeth Osder

Principal, Osder Group
avatar for Chris Seper

Chris Seper

CEO, MedCity Media


Friday September 21, 2012 3:30pm - 4:30pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

3:30pm

Pinterest, Instagram, Google+: Keep Up, Keep Sane

View live updates.

You're already on Twitter and Facebook, and Pinterest is calling your name, but how many more social platforms can you handle? How can you gain an "early mover" advantage on the most promising platforms and ignore the rest? Our panelists demonstrate effective strategies for quickly experimenting with new social platforms with a minimal time investment. See real-life examples of experiments that worked -- and others that didn't. Learn how to use social analytics to evaluate and predict the value of emerging social platforms, and know when and how to call it quits when one doesn't deliver.


Presenters
avatar for Farai Chideya

Farai Chideya

Professor, Arthur L. Carter Journalism Institute, New York University
avatar for Stephanie Clary

Stephanie Clary

Senior Editor, Breaking News / NBC News Digital
avatar for Phoebe  Connelly

Phoebe Connelly

Senior Editor, Yahoo! News


Friday September 21, 2012 3:30pm - 4:30pm
Bayview AB 5 Embarcadero Center, San Francisco, CA

3:30pm

Steal This Digital Security Toolbox

View live updates.

Protecting your digital data -- especially communication with sources and other source material -- is an essential part of being a journalist in the digital age. Legal protections around digital documents are vastly different from those relating to hard-copy materials, and governments and service providers have access to more than you think. This session will give you the background, basic skills and some best practices for keeping you, your sources, and your stories safe online.


Presenters
avatar for Susan McGregor

Susan McGregor

Assistant Professor, Columbia Journalism School


Friday September 21, 2012 3:30pm - 4:30pm
Seacliff A-D 5 Embarcadero Center, San Francisco, CA

6:00pm

Friday Night Networking Keynote: NASA's JPL Social Team Members

View live updates.

NASA's Jet Propulsion Laboratory leads the $2.5 billion Mars Science Laboratory mission, which dropped the 1-ton Curiosity rover on the Red Planet's surface Aug. 5. It's an institution of 5,000 people studying theories and science often too complicated to pronounce, making it all the more impressive that its inventive social media team managed to explode the Internet, building 1.1 million Twitter followers for the mission. Join us for a conversation with team members to see how they crafted a personality for their brands — plus some cool memes and videos from landing night.


Presenters
avatar for Veronica McGregor

Veronica McGregor

News and Social Media Manager, NASA Jet Propulsion Laboratory
avatar for Stephanie L. Smith

Stephanie L. Smith

Social Media Specialist, NASA Jet Propulsion Laboratory


Friday September 21, 2012 6:00pm - 7:00pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

7:00pm

Networking Mixer

View the session page.

A networking mixer with food, drink and discussion follows the Friday night keynote. Sponsored by Yahoo!.


Friday September 21, 2012 7:00pm - 8:30pm
Atrium Level Lounge 5 Embarcadero Center, San Francisco, CA
 
Saturday, September 22
 

7:30am

Registration

Pick up your ONA12 general pass and then head to the sessions. Registration desk sponsored by Agence France-Presse.


Saturday September 22, 2012 7:30am - 7:00pm
Regency A 5 Embarcadero Center, San Francisco, CA

8:00am

Help Desk

Have a question? Head to the help desk, near registration. Or send questions to the @ONAConf Twitter account using the #ONA12 #helpdesk hashtag.


Saturday September 22, 2012 8:00am - 7:00pm
Regency A 5 Embarcadero Center, San Francisco, CA

9:00am

Free Block. Visit the Midway!

In the spirit of the West Coast and Silicon Valley, join us in the Midway, an arena full of tools, journalism innovators, social lounges, and more. This is the space for you to explore new tech, get hands-on trainings with new and familiar colleagues, and be inspired by some of the leading innovators in the field. 

There’s a whole circus of events happening in this space from Friday, Sept. 21, from 8 a.m. to 6 p.m. and Saturday, Sept. 22, from 8 a.m. to 4 p.m. 
 

The full list of participants can be found here. Be sure to keep checking back, as we’ll be adding new names as they come in. A full schedule of events can be found here
 

 Here’s a quick overview:

  • The Midway stage: See demos, presentations and short talks given by journalists, technologists, program managers, investors and entrepreneurs in 15-minute bursts.
  • Social lounges: Join Google, Twitter and Tumblr in one of their social lounges! Get advice during office hours with leaders in digital journalism or talk collaboration in ad-hoc discussions with startup project leads. Whether a scheduled workshop, a hands-on training or an opportunity to talk with a new connection, these lounges will play host to your key moments at ONA12.
  • Participant tables: Stroll through more than 30 tables featuring tools, start-ups and journalism projects.
  • Innovator’s table: Think of this as a community table of journalism innovators. To accommodate those attending the rest of the conference, we created a common space for innovators who want to schedule time in the Midway to share their projects or to pop in during free time. Look for the Midway calendar, where we will house, and update daily, a schedule of participants.
  • Hack space: Powered by Soundcloud, this is an open work space for all conference attendees. Come get some work done or develop a new idea. We’ve also invited projects from Wednesday’s Techraking II: Gaming the News and Thursday’s Hacks/Hackers Hacking at ONA12 to continue working in the Midway, leveraging the assistance of the many on-site tools. Select projects will be featured on the Midway stage!
  • Interactive projects: Nonny de la Peña brings us her moving presentation, “Hunger in LA,” in which she recreates an eyewitness account of an actual crisis in a food-bank line using game-development tools, Unity 3-D, a body-tracking system, and a head-mounted goggle display, along with live audio she collected during the incident. Experience first-hand the power of immersive news reporting. A sign-up sheet for the experience will be available next week.




Saturday September 22, 2012 9:00am - 10:00am
Pacific Concourse

9:00am

ONA12 Exhibitors

Stop by table after table of exhibitors demoing the latest services and products in digital journalism.


Interested in an ONA12 sponsorship? Fill out this form or contact Branden Smith at branden@journalists.org.


Saturday September 22, 2012 9:00am - 5:00pm
Grand Ballroom and Market Street Foyers 5 Embarcadero Center, San Francisco, CA

10:15am

CISPA/SOPA and Beyond: How Policy Shapes News

View live updates.

The IRS blocking journalism groups from becoming nonprofits. Data caps that throttle ability to livestream video of breaking news events. Journalists and news organizations need to understand the new media and technology policy issues that are shaping their future, and how to weigh in on them, as many did when the online piracy bills SOPA/PIPA were introduced. This session will bring together journalists and policy advocates to dive into current debates and spark a discussion about how they can be both covered and confronted.


Presenters
avatar for Dan Gillmor

Dan Gillmor

Director, Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism and Mass Communication
avatar for Alex Howard

Alex Howard

Government 2.0 Correspondent, O'Reilly Media
avatar for Liz Lebron

Liz Lebron

Louisiana State University
avatar for Josh Stearns

Josh Stearns

Journalism and Public Media Campaign Director, Free Press


Saturday September 22, 2012 10:15am - 11:15am
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

10:15am

It’s Not All Fun and Games

View live updates.

If you’re tired of hearing about “gaming the news” but still don’t know why it’s important to your newsroom, much less how to do it well, let us inspire you with success stories from some of the leaders in game production and motivate you with data on the next generation of news consumers.


Presenters
avatar for Dennis Bonilla

Dennis Bonilla

Senior Digital Strategist, Valador, Inc.
I have created community-empowering federal websites, designed visualization software for NASA using video games, and developed documents presented to the U.S. President. I am currently interested in gamification and the role it will play in education.
avatar for Barrett Fox

Barrett Fox

Creative Director and Co-Founder, Coco Studios
avatar for Latoya Peterson

Latoya Peterson

Publisher, Racialicious.com


Saturday September 22, 2012 10:15am - 11:15am
Bayview AB 5 Embarcadero Center, San Francisco, CA

10:15am

Social Media Debate: Best Practices vs. Bad Habits

View live updates.

Journalists have now been using social media for years to engage their audience, share their stories, develop sources and uncover amateur content. As this practice matures, is a consensus developing around a strong set of best practices? Or have we fallen into bad habits, using social media the way we do simply because "that's the way it's done"? Some of the leading social media editors in the news industry engage in a lively debate on whether it's time to hit the reset button.


Presenters
avatar for Eric Carvin

Eric Carvin

Social Media Editor, Associated Press
avatar for Liz Heron

Liz Heron

Director of Social Media and Engagement, Wall Street Journal
avatar for Niketa Patel

Niketa Patel

Social Media Product Manager, CNNMoney.com
avatar for Anthony De Rosa

Anthony De Rosa

Social Media Editor and Columnist, Reuters


Saturday September 22, 2012 10:15am - 11:15am
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

10:15am

The Tablet Touch

View live updates.

Tablet production and design inspires multiple layers of storytelling in one piece of reporting, and challenges editors and designers to recalibrate assumptions about user behavior. Learn to speak tablet design and how to capitalize on this rich format, with tips on low-budget tools and thinking out of the box.


Presenters
avatar for Hannah Eaves

Hannah Eaves

Vice President Digital & Engagement, LinkTV
avatar for Adriano Farano

Adriano Farano

CEO, Watchup
avatar for Joey Marburger

Joey Marburger

Mobile Design Director, The Washington Post


Saturday September 22, 2012 10:15am - 11:15am
Seacliff A-D 5 Embarcadero Center, San Francisco, CA

10:15am

Unconference Session: Measuring the Impact of Headline Testing

View session page.

This session will provide a high level overview of headline testing in the digital newsroom, including:

- How do you go about implementing a headline testing solution?
- What type of news destination should adopt a headline testing strategy?
- How do both the journalist and editor benefit from headline testing?
- What are the outcomes that you should expect from investing in headline testing?

 

Dennis R. Mortensen, founder and CEO of Visual Revenue Inc., will lead this unconference.  He also sits on the Board of the Digital Analytics Association.

 


Saturday September 22, 2012 10:15am - 11:15am
Garden Room AB 5 Embarcadero Center, San Francisco, CA

11:30am

Beat Reporting for the Digital Age

View live updates.

Dig into how digital strategies can build stronger focused coverage. From databases to blogs to tweeting, learn what readers are looking for and how reporters can meet those needs in the 24/7 news cycle.


Presenters
avatar for Laura Amico

Laura Amico

Editor, Homicide Watch D.C.
avatar for Juana Summers

Juana Summers

National Political Reporter, POLITICO


Saturday September 22, 2012 11:30am - 12:30pm
Bayview AB 5 Embarcadero Center, San Francisco, CA

11:30am

Journey Into 'The Business Side'

View live updates.

With the massive economic shifts of recent years, even editorial folks have come to understand how tightly their fortunes are tied to the business side. Join us for this crash course in the economics behind producing the news, complete with a mini-seminar on MBA-speak.


Presenters
avatar for Justin Ellis

Justin Ellis

Assistant Editor, Nieman Lab
avatar for Matt Thompson

Matt Thompson

Manager of Digital Initiatives, NPR


Saturday September 22, 2012 11:30am - 12:30pm
Seacliff A-D 5 Embarcadero Center, San Francisco, CA

11:30am

Making the Leap Out of Newsrooms

View live updates.

As technology and media continue to intersect, pure-play media companies are no longer the only places for journalists to use and hone their skills. Instead, top names are heading to companies like Tumblr, BuzzFeed, One Kings Lane and LinkedIn. What's it like to make the jump, what do you need to know if you're considering it yourself, and how do you position yourself to do it? This session will touch on everything from tech culture to salaries and equity options.


Presenters
avatar for Mark  Coatney

Mark Coatney

Director/Media Evangelist, Tumblr
avatar for Mark Luckie

Mark Luckie

Creative Content Manager, Journalism, Twitter
avatar for Liz Lufkin

Liz Lufkin

Trapit
Chief Content Officer, Trapit


Saturday September 22, 2012 11:30am - 12:30pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

11:30am

Unconference Session: Is Tumblr the Next Time, Inc?

View session page.

Once upon a time, the jobs in journalism were all at what we would consider traditional outlets — Time, Newsweek, ABC News, the Washington Post, etc. But these days, journalists who’ve had their pick of those publications are flocking to tech companies like Tumblr, Facebook and Twitter to create stories — content that competes, in breadth and scope, with the highest-caliber traditional publications. As print suffers a slow and painful decline, it’s not just the web that’s changing journalism as we know it — it’s tech companies like Tumblr and Facebook who are launching what could be the new new media movement. But what does this mean for the future of traditional journalistic outlets? Can a journalist remain objective when she’s employed by a company? Are journalists’ future homes in places that aren’t primarily about journalism, and should it be?

 

Panelists:
Jessica Bennett, Executive Editor, Tumblr
Xana O’Neill, Managing Editor, WNYC.org
Allie Townsend, editor at Facebook

 


Saturday September 22, 2012 11:30am - 12:30pm
Garden Room AB 5 Embarcadero Center, San Francisco, CA

12:30pm

Grab N' Go Lunch

Pick up your boxed lunch before heading to the next keynote session.


Saturday September 22, 2012 12:30pm - 1:00pm
Atrium & Seacliff Foyer

1:00pm

Lightning Round: KNC: Data

View live updates.

Settle in with your boxed lunch and hear the winners of the Knight News Challenge: Data -- announced on Thursday at the conference -- give Ignite-style rundowns of their projects, focused on making the vast amounts of information produced each day available, understandable and actionable. Moderated by the Knight Foundation's Michael Maness. 


Presenters
avatar for Michael Maness

Michael Maness

VP Journalism and Media Innovation, Knight Foundation (Moderator)


Saturday September 22, 2012 1:00pm - 2:00pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

2:15pm

Decision 2013: The Lightning Round

View live updates.

What are the top critical issues facing digital journalists? We’ll crowd-source your thoughts and challenge leaders in our industry – and candidates for the 2013 Online News Association Board of Directors – to share their reactions in three minutes or less, followed by your Q&A.

 

Moderated by Meredith Artley, Vice President & Managing Editor, CNN Digital. Live tweets curated by Steve Buttry, Director of Community Engagement & Social Media, Digital First Media.


Presenters/Candidates

Jody Brannon, Editor, The Next America on NationalJournal.com (incumbent)
Joshua Hatch, Online Content Manager, Sunlight Foundation (incumbent)
Robert Hernandez, Professor/Web Journalist, USC Annenberg (incumbent)


Amy Eisman,
 Director, Media Entrepreneurship & Interactive Journalism, School of Communication, American University
Hayes Ferguson, Chief Operating Officer, Legacy.com
Kate Gardiner, Founder, dstl.it
Kathy Gill, Lecturer, University of Washington
Mandy Jenkins, Interactives Editor, Digital First Media
Richard Koci Hernandez, Assistant Professor New Media, UC Berkeley Graduate School of Journalism
Greg Linch, Special Projects and News App Producer, The Washington Post
Thomas Loebig, VP Digital Media Content and Operations, AccuWeather
Maribel Perez Wardsworth, Digital News Executive, Gannett
Jim Roberts, Assistant Managing Editor, The New York Times
Benet Wilson, Director of Media Relations/Social Media Editor, Aircraft Owners and Pilots Association

 


Presenters
avatar for Meredith Artley

Meredith Artley

Vice President & Managing Editor, CNN Digital
avatar for Steve Buttry

Steve Buttry

Director of Community Engagement & Social Media, Digital First Media (Live Tweet Curator)


Saturday September 22, 2012 2:15pm - 3:15pm
Bayview AB 5 Embarcadero Center, San Francisco, CA

2:15pm

Design Is How It Works

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"It's not just what it looks and feels like. Design is how it works." -- Steve Jobs. Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.


Presenters
avatar for David Wright

David Wright

Director, Design, NPR


Saturday September 22, 2012 2:15pm - 3:15pm
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

2:15pm

Ethics of the Community Newsroom

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Leveraging the strength of the community is now an integral part of digital news coverage, as are the ethics of publishing user-generated content. Share a discussion on issues of attribution, verification and industry standards in re-packaging content created by outside sources, as well as potential security risks in publishing content from some sources who put their lives on the line in going public.


Presenters
avatar for Fergus Bell

Fergus Bell

Senior Producer and Digital Newsgatherer, AP, London
avatar for Amanda Michel

Amanda Michel

Open Editor, Guardian
avatar for Jennifer  Preston

Jennifer Preston

Staff Writer, New York Times


Saturday September 22, 2012 2:15pm - 3:15pm
Seacliff A-D 5 Embarcadero Center, San Francisco, CA

2:15pm

Journalism Under Duress: Risks of Reporting Conflict

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Last year saw a chilling spike in attacks on the press around the world, according to The Committee to Protect Journalists, especially on digital journalists covering conflict areas. What are the unique risks journalists face in the field, how do you stay safe while covering protests and secure your digital tools to protect your content and sources? Learn about journalists who have been detained or arrested and hear from advocates who are working to protect them.


Presenters
avatar for Danny O'Brien

Danny O'Brien

Internet Advocacy Coordinator, Committee to Protect Journalists
avatar for Frank Smyth

Frank Smyth

Founder and Executive Director of Global Journalist Security and Senior Advisor for Journalist Security, Committee to Protect Journalists


Saturday September 22, 2012 2:15pm - 3:15pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

2:15pm

Unconference Session: How Do We Keep the “Story” in Alternate Story Form?

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Most importantly, how do we make sure that, when giving people multiple entry points to a story so they can make their own discoveries, they still get something out of it? How do we provide guidance through storytelling without creating an absolute monarchy?

 

It’s a problem I wrestle with every day, and I’m willing to bet I’m not the only one. This is a question that affects the very core of how we do our jobs, today, next week and in decades to come.

 

Thinking about these kinds of issues in one’s dreams can’t be healthy. But if we talk it through and work together, maybe we’ll all sleep a bit better at night. And even change the industry while we’re at it.

 

Michelle Minkoff is part of AP’s Interactives department.

 


Saturday September 22, 2012 2:15pm - 3:15pm
Garden Room AB 5 Embarcadero Center, San Francisco, CA

3:30pm

Designing Digital Newsrooms

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Does anyone really know what a successful digital newsroom looks like? From editorial strategy to project management, skill-sharing and culture change, there's a real art -- and a lot of hard work -- to building a foundation for a 24/7, integrated newsroom. Those who helped lead and manage the process in their organizations will share what they've learned along the way.


Presenters
avatar for Steve Herrmann

Steve Herrmann

Editor, BBC News Online
avatar for Anjali Mullany

Anjali Mullany

Social Media Editor, Fast Company
avatar for Gabriel Sama

Gabriel Sama

Founder, Rest of the World Media


Saturday September 22, 2012 3:30pm - 4:30pm
Bayview AB 5 Embarcadero Center, San Francisco, CA

3:30pm

Mobile Storytelling: The Next Level

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You probably have the basic tools to keep you near the top of your game for reporting on the go. But how can you bring your mobile reporting to the next level? Hear from experts on the latest metrics and creative strategies for providing better context, telling richer stories and pushing your content to a wider audience.


Presenters
avatar for Jim Colgan

Jim Colgan

SoundCloud
avatar for Robert Hernandez

Robert Hernandez

Web Journalist / Professor, USC Annenberg
avatar for Colleen Wilson

Colleen Wilson

Executive Director, Interactive, KQED


Saturday September 22, 2012 3:30pm - 4:30pm
Grand Ballroom BC 5 Embarcadero Center, San Francisco, CA

3:30pm

The New Era of Social TV

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More than a quarter of the television audience is online when they're watching traditional television. And 30 percent of that group is on Facebook, talking to their friends -- and posting about the shows they're watching. For news entities, this presents an unparalleled opportunity to garner reaction from all corners of their viewing public, leading to insights and editorial situations that are as exciting as they are unpredictable. We speak with four of the leading names in the new era of #socialtv about what they're doing today, and what they'll be doing soon to incorporate the news consumer in the very product they're watching, on-screen, online and on mobile devices.


Presenters
avatar for Cory Bergman

Cory Bergman

General Manager, BreakingNews.com
avatar for Kate Gardiner

Kate Gardiner

Founder, distill
avatar for Gabe Goodwin

Gabe Goodwin

TV & Digital Producer, Sports Nation & First Take, ESPN


Saturday September 22, 2012 3:30pm - 4:30pm
Seacliff A-D 5 Embarcadero Center, San Francisco, CA

3:30pm

The Votes Are In: Winning Election Night Coverage

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Nov. 6 will have it all: intense public interest, nerd-heaven analysis, high drama — and a fire hose full of data. Learn how to best synthesize, translate and present local, state and national results to tell the full story, all on the tightest of deadlines, and which tools can help you do it. 


Presenters
avatar for Burt Herman

Burt Herman

Co-Founder, Storify
avatar for John Keefe

John Keefe

Senior Editor, Data News, WNYC
avatar for Olivia Ma

Olivia Ma

News Manager, YouTube


Saturday September 22, 2012 3:30pm - 4:30pm
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA

3:30pm

Unconference Session: Innovations and Trends in Video Storytelling

Video storytelling is changing rapidly, with all sorts of tools and techniques: from high-definition smart phones and Go Pros, to data visualization. More of a conversation than presentation, let’s get together and share some of the cool ways we’re using video to tell stories.

 

I’ll have some examples to share, but mostly am looking forward to learning what others are doing. Come bring some links and lets inspire each other!

 

Andrew Satter is the Sr. Video/Multimedia Producer at the Center for American Progress in DC.


Saturday September 22, 2012 3:30pm - 4:30pm
Garden Room AB 5 Embarcadero Center, San Francisco, CA

4:45pm

ONA Local: Happy Hour!

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With close to 40 groups worldwide, ONA uses an open-source approach to community building, based on a philosophy founded in creating, sharing and developing with our colleagues and members. Join us for an open discussion with ONA Local leaders on how to start or strengthen an ONA community in your area. Immediately following will be an ONA Local happy hour open to all. 


Presenters
avatar for Alicia Stewart

Alicia Stewart

Editor, In America, CNN


Saturday September 22, 2012 4:45pm - 6:00pm
Hospitality Room 5 Embarcadero Center, San Francisco, CA

6:00pm

Online Journalism Awards Reception

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Join ONA and our academic partner, the University of Miami School of Communication, as we celebrate the outstanding work of Online Journalism Awards finalists with a pre-awards Reception at 6 p.m. followed by dinner and the awards presentation. Reception sponsored by Scribble Live.


Saturday September 22, 2012 6:00pm - 7:00pm
Atrium Level Lounge 5 Embarcadero Center, San Francisco, CA

7:00pm

Online Journalism Awards Banquet

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Join ONA and our academic partner, the University of Miami School of Communication, as we celebrate the outstanding work of Online Journalism Awards finalists at the awards dinner and presentation, emceed by PBS' Hari Sreenivasan. Sponsored by NBC Digital News Network.


Saturday September 22, 2012 7:00pm - 10:00pm
Grand Ballroom A 5 Embarcadero Center, San Francisco, CA