In this "highlights" version of the now-famous all-day Thursday Workshop, top legal minds from across the globe share insights and tips on a range of relevant legal issues, including copyright, newsroom law, social media and key issues involved in running a digital news operation.
Moderated by David Ardia.
Measuring your audience is one thing. Measuring your impact as a journalist is definitely another. Modern technology enables better quantitative and analytical tools, conceivably offering better ways to evaluate the results of journalism. But it’s possible to devise a way to more concretely — albeit still imperfectly — define what impact means. We could borrow from, use, adapt or learn from science, baseball, non-profits, social entrepreneurship, even car manufacturer websites and pharmaceutical drug trials.
What if you don't have a Google Analytics jockey on staff to help understand the data? Which metrics are really the ones to look at to make decisions about your site? In this hands-on, real-case workshop, trainers for both the Knight Community Information Challenge and the Knight Digital Media Center at Annenberg School of Journalism/USC will teach you how to use Google Analytics to build a 12-month growth plan, work with metrics to focus your content and manage and evaluate your referral traffic.
What happens when a journalist tries to make money? Often it's not pretty. But there are success stories, models and methods that can be replicated. This expert panel knows them and will share the best ideas and tactics for growing revenue at any content-based company, from major media corporation to hyperlocal blog.
The IRS blocking journalism groups from becoming nonprofits. Data caps that throttle ability to livestream video of breaking news events. Journalists and news organizations need to understand the new media and technology policy issues that are shaping their future, and how to weigh in on them, as many did when the online piracy bills SOPA/PIPA were introduced. This session will bring together journalists and policy advocates to dive into current debates and spark a discussion about how they can be both covered and confronted.
With the massive economic shifts of recent years, even editorial folks have come to understand how tightly their fortunes are tied to the business side. Join us for this crash course in the economics behind producing the news, complete with a mini-seminar on MBA-speak.
What are the top critical issues facing digital journalists? We’ll crowd-source your thoughts and challenge leaders in our industry – and candidates for the 2013 Online News Association Board of Directors – to share their reactions in three minutes or less, followed by your Q&A.
Moderated by Meredith Artley, Vice President & Managing Editor, CNN Digital. Live tweets curated by Steve Buttry, Director of Community Engagement & Social Media, Digital First Media.
Presenters/Candidates
Jody Brannon, Editor, The Next America on NationalJournal.com (incumbent)
Joshua Hatch, Online Content Manager, Sunlight Foundation (incumbent)
Robert Hernandez, Professor/Web Journalist, USC Annenberg (incumbent)
Amy Eisman, Director, Media Entrepreneurship & Interactive Journalism, School of Communication, American University
Hayes Ferguson, Chief Operating Officer, Legacy.com
Kate Gardiner, Founder, dstl.it
Kathy Gill, Lecturer, University of Washington
Mandy Jenkins, Interactives Editor, Digital First Media
Richard Koci Hernandez, Assistant Professor New Media, UC Berkeley Graduate School of Journalism
Greg Linch, Special Projects and News App Producer, The Washington Post
Thomas Loebig, VP Digital Media Content and Operations, AccuWeather
Maribel Perez Wardsworth, Digital News Executive, Gannett
Jim Roberts, Assistant Managing Editor, The New York Times
Benet Wilson, Director of Media Relations/Social Media Editor, Aircraft Owners and Pilots Association
Does anyone really know what a successful digital newsroom looks like? From editorial strategy to project management, skill-sharing and culture change, there's a real art -- and a lot of hard work -- to building a foundation for a 24/7, integrated newsroom. Those who helped lead and manage the process in their organizations will share what they've learned along the way.
