The rise of non-profit journalism has led to innovation in distribution and collaboration, but the jury is still out on the impact of the bottom line. Non-profits such as the Center for Investigative Reporting and ProPublica produce award-winning series in collaboration with more traditional news organizations, resulting in stronger, higher-profile investigative stories. This discussion will showcase distribution, collaboration, and business models, discuss what works and what doesn't and how to approach and work with potential media partners.
Whether it's the cultural difference between Millennials and industry elders or introducing diversity into the digital newsroom, creating a healthy ecosystem is a necessary challenge. Join us for an open discussion with some of the industry's leaders on what makes for a creative balance in your newsroom and strategies for how to get there.
Should you feature a photo on a news website that's been filtered in Instagram? This discussion and demo addresses the many ways in which the rise of social photography is affecting creative expression and what place that has in news publishing and journalism. Join two popular photographers in the Instagram community as they demonstrate how to build images so you can, too.
You're already on Twitter and Facebook, and Pinterest is calling your name, but how many more social platforms can you handle? How can you gain an "early mover" advantage on the most promising platforms and ignore the rest? Our panelists demonstrate effective strategies for quickly experimenting with new social platforms with a minimal time investment. See real-life examples of experiments that worked -- and others that didn't. Learn how to use social analytics to evaluate and predict the value of emerging social platforms, and know when and how to call it quits when one doesn't deliver.
Journalists have now been using social media for years to engage their audience, share their stories, develop sources and uncover amateur content. As this practice matures, is a consensus developing around a strong set of best practices? Or have we fallen into bad habits, using social media the way we do simply because "that's the way it's done"? Some of the leading social media editors in the news industry engage in a lively debate on whether it's time to hit the reset button.
Dig into how digital strategies can build stronger focused coverage. From databases to blogs to tweeting, learn what readers are looking for and how reporters can meet those needs in the 24/7 news cycle.
Leveraging the strength of the community is now an integral part of digital news coverage, as are the ethics of publishing user-generated content. Share a discussion on issues of attribution, verification and industry standards in re-packaging content created by outside sources, as well as potential security risks in publishing content from some sources who put their lives on the line in going public.
More than a quarter of the television audience is online when they're watching traditional television. And 30 percent of that group is on Facebook, talking to their friends -- and posting about the shows they're watching. For news entities, this presents an unparalleled opportunity to garner reaction from all corners of their viewing public, leading to insights and editorial situations that are as exciting as they are unpredictable. We speak with four of the leading names in the new era of #socialtv about what they're doing today, and what they'll be doing soon to incorporate the news consumer in the very product they're watching, on-screen, online and on mobile devices.
